“Karl Lagerfeld is a true book lover - his library holds more than 300,000 books. The designer also owns a book publishing company, Edition 7L, and runs his own bookstore, 7. Maybe that’s why he developed the new fragrance – Paper Passion.
The scent shall smell like ink on paper and has been developed in cooperation with Geza Schön, a perfumer from Berlin. The fragrance is packaed in a hardcover book which is desgined in collaboration with Gerhard Steidl, Lagerfeld’s Edition 7L partner.
Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.” (via)